Effective branding can make or break a health innovation. In this interactive workshop, marketing experts will share practical strategies to help innovators craft compelling, customer-focused messaging that resonates with investors, clinicians, and end-users alike.
Participants will learn how to:
Build a brand story that connects to real-world problems
Tailor messaging for different audiences to drive engagement and adoption
Use storytelling techniques to differentiate in competitive markets
This session is ideal for startups, researchers, and healthtech innovators looking to position their ideas for market success and create a brand presence that fuels growth and credibility.
Facilitators:
Brittney Roy – Founder & Brand Strategist, BKRx Inc.
Svetlana Sapelnikova, MBA – Founder & Principal Consultant, SV Consulting
Additional participating companies: TBC
Location
Edmonton Unlimited
10107 Jasper Ave, Edmonton, AB T5J 1W8, Canada
Venture Studio